For students pursuing uncommon ambition. A different kind of entrepreneurship classroom built around real-world decisions, exceptional guests, self-awareness, and the inner and outer work required to build something meaningful.

Recognized by graduating students as a professor who made a positive difference in their lives.
Commencement Speaker
Alumni of the Year

The measure of the classroom is what students carry with them after it ends.
“Professor Patel was hands down the best professor I’ve had at Iowa. He draws from real experience in entrepreneurship and is genuinely invested in our ambitions. The entrepreneurial mindset I developed in his class continues to shape how I approach opportunities across business and engineering.”
“Professor Patel is truly one of one. As my business began to take off, I faced one of the hardest decisions of my life: stay in school or fully pursue my passion. Ravi regularly stayed after class to help me think it through when I didn’t know where else to turn. His support went far beyond the classroom and made a lasting impact on both my business and my life.”
Building a company requires more than strategy.
The outer game is opportunity, capital, sales, leadership, incentives, markets, and execution.
The inner game is self-awareness, emotional intelligence, resilience, relationships, identity, and learning to lead yourself before trying to lead others.
The classroom treats both as essential.
This is not a lecture-and-exam course.
Students move between frameworks, case studies, books, candid guest conversations, and real decisions drawn from decades of operating, investing, and building.
Ideas around leadership, power laws, capital, psychology, incentives, and decision-making.
Founders, investors, athletes, artists, and leaders discuss what actually happened, not the polished version.
Students wrestle with real decisions, defend their thinking, and connect the lessons to their own ambitions.
Self-awareness, relationships, resilience, identity, and the emotional realities of building are treated as seriously as strategy.
You do not need to have started a company.
You do need to care deeply about becoming better at something.
The classroom is built for founders, athletes, creators, leaders, and students willing to challenge themselves — people with curiosity, ambition, and the discipline to pursue something difficult.
Some lessons are better learned from the people who lived them.
The classroom brings students into candid conversations with founders, investors, athletes, artists, executives, and public leaders focused less on biography and more on the decisions, failures, tradeoffs, and inflection points behind exceptional careers.
Jerry Colonna
Ben Horowitz
The other core books once finalized.